AASE Conference on “Digitizing Sales”
Digitalisation arrives also in the sales and marketing processes and will profoundly change the working environment as well as sales methods and performances in the future. The AASE Conference 2020 aims at bringing new insights to the topic to academia engaged in sales engineering education and to industry facing these new challenges.
Date
6 May 2020
Place
Das Handelsblatt
Toulouser Allee 27
40211 Düsseldorf/Germany
Draft programme
Morning session:
| 09h00 | Registration, welcome of participants |
| 09h30 | Academia searches for Industry Moderation: Thomas Röhr, President AASE |
| Possibilities of cooperation between higher education institutions and industry Prof. Dr. Kati Lang, Hochschule Düsseldorf – Technical Sales Management | |
| Face-to-Face Meetings versus online Meetings Prof. Dr.-Ing. Ludger Schneider Störmann, TH Aschaffenburg – International Technical Sales | |
| NN NN | |
| Discussion | |
| 11h00 | End |
Lunch session:
| 11h30 | Welcome |
| 11h40 | Keynote |
| 12h00 | Round table discussion – Moderation: NN, Handelsblatt – Keynote – NN, Industry – Tero Reunanen, Head of ICT, Turku University of Applied Sciences, AASE Advisory Board Member |
| 12h30 | Flying Lunch and Networking |
| 14h00 | End |
Cooperation partners
The conference is organised in cooperation with Hochschule Düsseldorf, Faculty of Electrical Engineering and Information Technology, and the leading German economic Newspaper Das Handelsblatt:
