AASE Conference on “Digitizing Sales”

Digitalisation arrives also in the sales and marketing processes and will profoundly change the working environment as well as sales methods and performances in the future. The AASE Conference 2020 aims at bringing new insights to the topic to academia engaged in sales engineering education and to industry facing these new challenges.

Date

6 May 2020

Place

Das Handelsblatt
Toulouser Allee 27
40211 Düsseldorf/Germany

Draft programme

Morning session:

09h00Registration, welcome of participants
09h30 Academia searches for Industry
Moderation: Thomas Röhr, President AASE
Possibilities of cooperation between higher education institutions and industry
Prof. Dr. Kati Lang, Hochschule Düsseldorf – Technical Sales Management
Face-to-Face Meetings versus online Meetings
Prof. Dr.-Ing. Ludger Schneider Störmann, TH Aschaffenburg – International Technical Sales
NN
NN
Discussion
11h00End

Lunch session:

11h30Welcome
11h40Keynote
12h00Round table discussion
– Moderation: NN, Handelsblatt
Keynote
NN, Industry
Tero Reunanen, Head of ICT, Turku University of Applied Sciences, AASE Advisory Board Member
12h30Flying Lunch and Networking
14h00 End

Cooperation partners
The conference is organised in cooperation with Hochschule Düsseldorf, Faculty of Electrical Engineering and Information Technology, and the leading German economic Newspaper Das Handelsblatt:

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