Author Archives Thomas Rohr

Round table “Could you Hire your Next Sales Engineer from a University”

18. November 2021
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Thomas Röhr, President of the Academic Association of Sales Engineering is participating in the virtual round table “Could you hire your next Sales Engineer from a University” on 8 December 2021 – 11h00 EST (17h00 CET!).

The round table will be moderated by:

Ken Lambert
President of the North American Association of Sales Engineers.

Register now via the LinkedIn Event page and discover further details:

AASE Bronze partner of the European Sales Competition 2021

15. November 2021
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AASE is happy to support the 7th European Sales Competition that takes place from 17 to 19 November 2021 as Bronze partner.

Students from all around the world compete to find the best seller in a challenging online atmosphere, including students from AASE member universities

  • Technische Hochschule Aschaffenburg (Germany)
  • Hochschule Aalen – Technik und Wirtschaft (Germany)
  • DHBW Stuttgart/Horb (Germany)
  • ESTA School of Business & Technology (France)
  • Turku University of Applied Sciences (Finland)

We are looking forward to discovering students’ performances. Let the best student win!

More information about the European Sales Competition:

AASE Autumn Conference | 26 October

19. October 2021
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The AASE Autumn Conference on 26 October will be the opportunity to discover latest insights from Sales Engineering Education in the US and in Europe.

Our speakers:

  • Ken Lambert, General Manager, North American Association of Sales Engineers NAASE
    Where are Tomorrow’s Sales Engineers Coming From? An American Point of View.
  • Silvio Cardinali, Associate Professor Marketing e Sales Management, Politecnica delle Marche University
    Challenges for SALES EDUCATION IN THE DIGITAL ERA: Primary results of Splash project

Find the link to connect to the conference at