Author Archives Thomas Rohr

3rd South-East Asia Sales Competition (SEASAC 2022)

27. June 2022
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The 3rd SEASAC 2022 will be one of the biggest B2B International Sales Competition. It has been developed as part of an Erasmus+ project in cooperation with AASE member Turku University of Applied Sciences.

The competition participants, buyer and judges come from universities and industries across South-East Asia, rest of Asia and other parts of the world. This is an exciting opportunity for potential employers, students, and academia to come together and promote selling skills, the essential competency for growing the business. This event supports student employability and is a bridge between business and academia. Our research showed that event outcomes has created a new awareness about sales professional among students, improved students’ confidence, and give new insights for business community on the sales scenario that might happen.

The 3rd SEASAC 2022 is organized by Binus University, Jakarta – Indonesia, on 13-15 September 2022 (qualifying round, online) and 12-13 October 2022 (semifinal and final round, hybrid/online). Bina Nusantara (BINUS) University Jakarta, Indonesia is rated 5 STARS by QS World Ranking and AACSB Accredited for their business school.

If you are interested in sales of B2B international market, grooming the next sales potential and want to find young talents to boost your sales, please join us as a judge. It will take only 3 hours to participate in the competition, but it really pays off in many ways. There will be several judges in all competition rooms, so you will not alone.

Register today and take part in this exciting opportunity as judge: https://bit.ly/SEASAC2022apply

Timo Holopainen from Turku UAS elected new president of AASE

7. June 2022
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Timo Holopainen, principle Lecturer Sales at Turku UAS, has been elected 4th president of AASE during the 2022 (online) General Assembly on May 24th 2022.

Timo Holopainen has over 20 years of experience working as local and global leadership and management, international sales and business development, research, development and innovation, technical and customer service, trouble shooting, quality, training and consulting professional.

He succeeds to Thomas Röhr from ESTA Belfort who ensured the presidency since 2019. Thomas Röhr was elected new Vice-President Funding at the same time.

Discover the Press release here.

Round table “Could you Hire your Next Sales Engineer from a University”

18. November 2021
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Thomas Röhr, President of the Academic Association of Sales Engineering is participating in the virtual round table “Could you hire your next Sales Engineer from a University” on 8 December 2021 – 11h00 EST (17h00 CET!).

The round table will be moderated by:


Ken Lambert
President of the North American Association of Sales Engineers.

Register now via the LinkedIn Event page and discover further details: https://www.linkedin.com/events/howindustrywillfilltoday-sandto6863249681967808513/

AASE Bronze partner of the European Sales Competition 2021

15. November 2021
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AASE is happy to support the 7th European Sales Competition that takes place from 17 to 19 November 2021 as Bronze partner.

Students from all around the world compete to find the best seller in a challenging online atmosphere, including students from AASE member universities

  • Technische Hochschule Aschaffenburg (Germany)
  • Hochschule Aalen – Technik und Wirtschaft (Germany)
  • DHBW Stuttgart/Horb (Germany)
  • ESTA School of Business & Technology (France)
  • Turku University of Applied Sciences (Finland)

We are looking forward to discovering students’ performances. Let the best student win!

More information about the European Sales Competition: https://www.europeansalescompetition.com/

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