Author Archives Thomas Rohr

AASE Bronze partner of the European Sales Competition 2021

15. November 2021
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AASE is happy to support the 7th European Sales Competition that takes place from 17 to 19 November 2021 as Bronze partner.

Students from all around the world compete to find the best seller in a challenging online atmosphere, including students from AASE member universities

  • Technische Hochschule Aschaffenburg (Germany)
  • Hochschule Aalen – Technik und Wirtschaft (Germany)
  • DHBW Stuttgart/Horb (Germany)
  • ESTA School of Business & Technology (France)
  • Turku University of Applied Sciences (Finland)

We are looking forward to discovering students’ performances. Let the best student win!

More information about the European Sales Competition:

AASE Autumn Conference | 26 October

19. October 2021
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The AASE Autumn Conference on 26 October will be the opportunity to discover latest insights from Sales Engineering Education in the US and in Europe.

Our speakers:

  • Ken Lambert, General Manager, North American Association of Sales Engineers NAASE
    Where are Tomorrow’s Sales Engineers Coming From? An American Point of View.
  • Silvio Cardinali, Associate Professor Marketing e Sales Management, Politecnica delle Marche University
    Challenges for SALES EDUCATION IN THE DIGITAL ERA: Primary results of Splash project

Find the link to connect to the conference at

AASE launches Education programme Certification

21. September 2021
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Sales Engineers play an important role in companies. They are the interface with the professional customer; their ability to sell technical products or services is key for their success.

Selling technical products or services needs various, pluri-disciplinary competencies from domains such as Science & Technology, Sales & Marketing, or Management, as well as many soft skills.

AASE promotes Sales Engineering studies that include all these fields and best train students for their future job. AASE now launches Education Programme Certification for initial Sales Engineering studies that satisfy the criteria set to ensure high quality education in line with industrial needs. The certification bases on the minimum standards developed by AASE in the past.

Two study programmes already successfully finished the certification process and are allowed to use the title ‘Certified Education Partner for Sales Engineering (AASE)’:

  • “B.Eng. in Industrial Management Engineering, Sales” from Turku University of Applied Sciences        
  • “B.Eng in International Technical Sales Engineering/Internationales Technisches Vertriebsmanagement” from Technische Hochschule Aschaffenburg.

Study programme responsible aiming at getting their study programme certified can now apply for the AASE Education Programme Certification. Further information about the process and requested documents and information can be found in the certification section.     

Download the complete press release here.