AASE member RUB celebrates 20 years of Sales Engineering Education

23. October 2023
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Friday 20 October 2023, AASE Vice-president Thomas Röhr and AASE member Rainer Przywara participated in the 20 years anniversary ceremony of the SEPM Sales Engineering & Product Management study programme at the mechanical engineering faculty of Ruhr University Bochum. SEPM had been initiated and launched in 2003 by Joachim Zülch.
This was also a good opportunity to discuss with AASE member and chair of Product and Service Engineering Institute Jens Pöppelbuß as master of ceremony, and with and AASE co-founder Luis Barrantes.
Thank you very much for letting AASE be part of this perfectly organised event.

Luis Barrantes, Thomas Röhr, Jens Pöppelbuß and Rainer Przywara
SEPM Festschrift
SEPM Founder Joachim Zülch

3rd South-East Asia Sales Competition (SEASAC 2022)

27. June 2022
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The 3rd SEASAC 2022 will be one of the biggest B2B International Sales Competition. It has been developed as part of an Erasmus+ project in cooperation with AASE member Turku University of Applied Sciences.

The competition participants, buyer and judges come from universities and industries across South-East Asia, rest of Asia and other parts of the world. This is an exciting opportunity for potential employers, students, and academia to come together and promote selling skills, the essential competency for growing the business. This event supports student employability and is a bridge between business and academia. Our research showed that event outcomes has created a new awareness about sales professional among students, improved students’ confidence, and give new insights for business community on the sales scenario that might happen.

The 3rd SEASAC 2022 is organized by Binus University, Jakarta – Indonesia, on 13-15 September 2022 (qualifying round, online) and 12-13 October 2022 (semifinal and final round, hybrid/online). Bina Nusantara (BINUS) University Jakarta, Indonesia is rated 5 STARS by QS World Ranking and AACSB Accredited for their business school.

If you are interested in sales of B2B international market, grooming the next sales potential and want to find young talents to boost your sales, please join us as a judge. It will take only 3 hours to participate in the competition, but it really pays off in many ways. There will be several judges in all competition rooms, so you will not alone.

Register today and take part in this exciting opportunity as judge:

Timo Holopainen from Turku UAS elected new president of AASE

7. June 2022
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Timo Holopainen, principle Lecturer Sales at Turku UAS, has been elected 4th president of AASE during the 2022 (online) General Assembly on May 24th 2022.

Timo Holopainen has over 20 years of experience working as local and global leadership and management, international sales and business development, research, development and innovation, technical and customer service, trouble shooting, quality, training and consulting professional.

He succeeds to Thomas Röhr from ESTA Belfort who ensured the presidency since 2019. Thomas Röhr was elected new Vice-President Funding at the same time.

Discover the Press release here.

Round table “Could you Hire your Next Sales Engineer from a University”

18. November 2021
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Thomas Röhr, President of the Academic Association of Sales Engineering is participating in the virtual round table “Could you hire your next Sales Engineer from a University” on 8 December 2021 – 11h00 EST (17h00 CET!).

The round table will be moderated by:

Ken Lambert
President of the North American Association of Sales Engineers.

Register now via the LinkedIn Event page and discover further details: