Cultural differences in reading offers – a German-Finnish cooperation

7. August 2019

Offers are essential part of Sales Engineer’s daily work. A German-Finnish research group analyses differences in reading offers using eye-tracking technology. Participants from both countries had a given time to read different types of offers before they had to answer to a questionnaire. The results show significant differences between purchasers from both countries.

First results are available here (in German only):

Berger, T.; Holopainen, T.; Seidenstricker, S. (2019): Differences in reading offers in Finland and Germany, preliminary results from a joint AASE-Project (in German).

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