Ludger Schneider-Störmann

TH Aschaffenburg (Germany)

Ludger Schneider-Störmann holds a PhD in electrical engineering (RWTH Aachen University). During his doctorate program, he co-founded and led a center for technology transfer. He then spent more than ten years gaining experience in international product management and technical sales at leading industrial companies.

Since 2010, he is heading the degree program “International Technical Sales Management”, a Sales Engineering bachelor program at the TH Aschaffenburg, University of Applied Sciences. His teaching areas include ‘conflict and negotiation management’, ‘product management’, ‘technical systems’ and other.

Schneider-Störmann is deputy chairman of the department of Technical Sales and Product Management at Germany’s largest engineering society, the VDI. There, he also heads the Expert Council “Profile Sales Engineering: Competences and Career”.

His book on Sales Engineering describes how to develop and present methods for negotiation preparation and implementation, as well as for conflict management. The practical method of Customer Satisfaction and Quality Function Deployment (CSQFD), which brings together questioning techniques and QFD, is also described.

His main research topics are engineering education and methods for technical sales and professional sales engineering.

He is one of the founders of the Academic Association of Sales Engineering (AASE). He has been president, vice-president and vice-president Strategy & Development.