On 26 November 2020, the new white paper on sales engineering was presented to the public with a panel discussion at ESTA Belfort.
Thierry Peugeot, until 2014 Chairman of the Supervisory Board of PSA Peugeot Citroën, and Vincent Sekula, Sales Manager EMEA at GE Renewable Energy and graduated from ESTA in 1992, discussed under the moderation of Guillaume Jehannin with ESTA Director Laure Viellard and Professors Grégory Kotnarowsky and Thomas Röhr.
AASE President Thomas Röhr was able to present the European dimension of sales engineering and the results achieved for teaching and research through the cooperation between AAASE members.
You can find the visualization of the film on the white paper, the replay of the discussion panel and the download link for the white paper here (unfortunately films and documents are only available in French).