Press release: AASE 2017 conference, Belfort

Press release: AASE 2017 conference, Belfort

11. Januar 2018
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ESTA Belfort welcomes the AASE 2017 conference
and signs a double degree agreement with the University of Applied Sciences Turku

170504 Attendees of AASE 2017 - Kopie

ESTA Belfort organises the annual conference of the Academic Association of Sales Engineering (AASE) on  the 3rd and 4th May 2017. The AASE was created in June 2014 by professors, deans and directors of Sales Engineering studies combining competence in technology and in sales, completed with management and personal skills. AASE pursuits the following objectives: The promotion of the Sales Engineering profession, and the intensification of the cooperation in the fields of research and education with the aim of creating attractive study programmes which fit well to industrial expectations. The association totals at that day 44 members from 19 higher education institutions in Austria, Finland, France and Germany.

The AASE 2017 conference will be the opportunity to present and to discuss the the results of the three working groups Research, Education and Public Relations. One focus will be the definition of minimum standards for technical/scientific and sales/B2B Marketing subjects for Bachelor and Master study programmes so that can be considered as Sales Engineering cursus after AASE. This definition is an essential step of the creation of an AASE label for Sales Engineering studies.

General Electric is the official partner of the AASE 2017 conference. Thus, the delegation will benefit of a visit of the production in the Belfort site as well as of a discussion round with GE’s Sales Engineers.

 

Signature of the double degree agreement

The attractiveness of sales engineering cursus is one key success factor to attract young people to study this interesting profession searched by companies all around Europe. That’s why ESTA Belfort and the University of Applied Sciences Turku (TUAS) sign a double degree agreement, initiated by Tero Reunanen, degree programme manager at TUAS, and Thomas Röhr, Professor at ESTA Belfort, after they met and knew each other by their common AASE activities.

The agreement foresees that students have to study one academic year in the partner school. ESTA Belfort students will than get the TUAS’ “Bachelor of Engineering in Industrial Management and Enginnering” with their « Manager en Ingénierie d’Affaires Industrielles » diploma.

As the TUAS bachelor lasts 2 semesters less than the ESTA Belfort studies, Finnish students have to provide evidence of a 12 month lasting professional experience after their studies. They must also write an additional thesis in line with their mission in their company.

The double degree agreement was signed for TUAS by:

  • Liisa KAIRISTO-MERTANEN, dean of the Technology, Environment and Business faculty
  • Tero REUNANEN, Degree Programme Manager

And for ESTA Belfort by:

  • Jacques JAECK, President
  • Laure VIELLARD, Pedagogic Director
About Academic Association of Sales Engineering (AASE)

The Academic Association of Sales Engineering was created in June 2014 by professors, deans and directors of sales engineering studies to promote the interesting Sales Engineering profession which is sought by companies but unfamiliar to the public, institutions and especially future students. AASE members are coming from 19 higher education institutions from Austria, Finland, France and Germany. They represent the majority of today identified sales engineering cursus. AASE members cooperate in the fields of education, research and public relations; they also have the aim to develop sales engineering bachelors and masters in other European countries and institutions. www.aase-eu.org

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