Sales Engineering related publications outside AASE


Bolman Pullins E.; Timonen H., Kaski T.; Holopainen M. (2017) An Investigation of the Theory Practice Gap in Professional Sales. Journal of Marketing Theory and Practice, 25:1, 17-38, DOI: 10.1080/10696679.2016.1236665

Kaskia T.; Niemib J.; Pullins E. (2017) Rapport building in authentic B2B sales interaction. Industrial Marketing Management, Vol. 69, February 2018, pp. 235-252.


Alamäki, A., Kaski, T. (2015) Characteristics of Successful Sales Interaction in B2B Sales Meetings. International Journal of Social, Education, Economics and Management Engineering, 9(4), 1037-1042. Link to article

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