Publications of research results

Publications of research results

6. April 2016
/ / /

2016

Optimierung strategischer Vertriebsprozesse in mittelständischen Unternehmen
(Autoren: Dr. Marion Murzin, Vadim Masharin)

Panelstudie 2016 (Technischer Vertrieb)
(Autoren: Prof. (FH) Mag. (FH) Roman Anlanger et al)

Bachelor Thesis: The Importance of Sales Engineers in Europe
(Author: Verena Koch)

Master Thesis: Understanding the Sales Mechanisms in B2B Sales
(Author: Manuel Nagel)

 

2015

Setting Priorities in Customer Portfolio Management
(Author: Prof. Dr. Jobst Görne)

 

2014

Professionalization and Scientification of Sales
(Author: Prof. Dr. Jobst Görne)

 

2009

Sales Control in B2B Business
(Author: Prof. Dr. Jobst Görne)

 

 

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