All AASE members are working as teachers, pedagogic responsibles, or research persons in sales engineering programmes and research groups at higher education institutions. All the different curricula intend to convey a comprehensive understanding of all necessary competences and skills expected by the future professionals, since the working environment of sales engineers is changing, with new requirements, e.g. due to the digitalisation and constant increase of complexity of the business.
All AASE member institutions offer curricula built on four thematic pillars, as shown in the following figure:
The main difference resides in the integration of the technical issues: Whereas some curricula possess a strong and in-depth technical education in one specification, others offer wide-ranging technical basis education. Both types of sales engineers are requested by companies.
The main important factors that make sales engineering studies interesting for students are seen to be
- the attractiveness and diversity of the academic curriculum,
- the possibility to get international experience during studies,
- the possibility to participate in concrete real world cases and projects during the studies,
- and last but not least the career opportunities.
The collaboration of the different institutions within the AASE, all present on the field of education, allows improving on-going curricula by sharing the best practices, teaching methods, documents and knowledge, or internship experiences, and thereby increasing the attractiveness of the curriculum. Curricula and studies are strengthened by cooperation within collaborative research projects, cooperation with companies and by inquiries in order to obtain more detailed or new knowledge.
Future Sales engineers will often work in an international environment. This is why all curricula foresee at least one internship, wherever applicable abroad. But most of the curricula include also the possibility for an academic exchange semester or year in another university.
And finally, some of the AASE universities dispose of an AASE Student organisation where interested students can play a part in, getting thereby the opportunity to create their professional network of future colleagues from the beginning of their studies.