The Academic Association of Sales Engineering (AASE) was created to address the need for more education and research in the field of sales engineering. Sales engineering is a unique discipline that requires a combination of technical knowledge and sales skills, and until recently, there was a lack of formal education and training programs focused specifically on sales engineering. 

A group of academics and industry professionals recognized this need and formed AASE in 2014 as a way to promote education and research in the field. The organization's mission is to advance the field of sales engineering by promoting education, research, and collaboration among academics, industry professionals and alumni. 

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Some of the specific goals of AASE include: 

• Developing and promoting curricula and teaching materials for sales engineering education 

• Supporting research in sales engineering and related fields 

• Facilitating collaboration and networking among sales engineers, educators, and researchers 

• Providing resources and opportunities for professional development and continuing education in sales engineering 

• Promoting the importance of sales engineering as a field and raising awareness of its value to industry and academia 

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By creating a community of academics and industry professionals who are passionate about sales engineering, AASE aims to help advance the field and provide opportunities for its members to learn, grow, and contribute to the broader community of sales engineers.